Director of Marketing

Insight Global
Published
November 22, 2020
Location
Duarte, CA
Job Type

Description

An employer is looking for a Director of Marketing sitting in California. This individual will travel up to 30% and will need to be able to travel to the Duarte office location occasionally. This person will provide leadership for the development of Marketing Plans including objectives and strategy for targeted markets. They will develop, define/refine, and lead the implementation of the 12- month Marketing and Communications Strategy. This individual will align with strategic marketing product marketing and sales to develop the best tools & communications vehicles to drive portfolio and product uptake & brand equity. They will be leading the Global Marketing Communications team to develop the voice and face of the company through robust marketing and communication vehicles. This person will focus on methods to influence customer perception of the company brand/products/solutions relative to the competition such that the company is able to occupy a clear, unique and advantageous position in the mind of both current and prospective customers. This person will develop tools and strategies/tactics for value creation and market development initiatives globally with existing and new product pipeline. They will establish effective relationship with the sales force with leadership, training, pricing and positioning expertise. The Director of Marketing will establish metrics for the measurement of marketing program effectiveness and manage the marketing budget.
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