Manager, Advertising

Published
August 6, 2022
Location
Santa Monica, CA
Job Type

Description

The Advertising Manager is responsible for supporting the Advertising Director with driving strategic direction, flawless execution and constant analysis of Red Bull Advertising Campaigns. The Advertising Manager is responsible for developing inspiring and engaging advertising campaigns to amplify the World of Red Bull and build brand relevance with the next generation of consumers. The Advertising Manager must be a strategic and critical thinker with an innate ability to connect with consumers via Advertising and exhibit strong organizational & project management skills. They should also be solution-oriented and be passionate about putting insights and learning into action. They will support in the strategic planning and execution of integrated campaigns intended to drive both Brand and Can love. This person must have an appreciation for the history of the brand, a desire to drive it forward, and a passion to learn and grow in a fast-paced environment.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • CAMPAIGN MANAGEMENT & STRATEGY DEVELOPEMNT

    Successfully lead in project managing key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget

    Ensure the launch, maintenance and wrap-up of campaigns

    Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies)

    Responsible for ensuring the development of comprehensive, strategic and insightful campaign briefs for Advertising campaigns that create best in class campaigns

    Analyze audience data, consumer insights & activation details as well as past campaign learnings and best practices to constantly up-level briefs

    Support in ideation of building annual Advertising Business Plan

    Work closely with the Media Team to constantly monitor and optimize campaign performance

    Lead the development and sharing of campaign reports that highlight performance, learnings and best practices

    Constantly evaluate and analyze measurement and results of not only campaigns, but also of full programs to evolve future campaigns

    Drive the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns

    Responsible for ensuring implementation of specific data integration and compliance applicable to campaigns

  • CREATIVE DEVELOPMENT

    Responsible for inspiring team to develop and/or source all creative needed to launch campaign on time and on strategy

    Responsible for managing the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising

    Ensure creative meets brand standards

    Vet all creative through mandatory legal process for proper ATL clearance purposes

    QA/Proofread all assets

    Strategic lead POC for all creative agency partners

    Responsible for facilitation of creative review & approval processes, from concepting, through to production, trafficking and launch

    Guide and inspire teams to re-imagine the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications

    Ensure thorough and accurate budget management & tracking for concepting and production

  • CROSS FUNCTIONAL COLLABORATION

    Lead ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings

    Source strategic inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House

    Maintain a collaborative and professional relationship with all Agency partners

  • FUTURE THINKING

    Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns

    Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years marketing experience, ideally with an advertising agency or lifestyle brand
  • Track record building innovative, creative campaigns that inspire and engage consumers
  • Exceptional communication skills, including written, verbal, and presentation
  • Strong analytical capabilities with an emphasis on understanding the emerging digital landscapes
  • Precise attention to detail
  • Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
  • Strong planning, prioritization project management and execution competencies
  • An entrepreneurial 'can-do' attitude facilitated by continuous learning and application of appropriate best practices
  • Ability to inspire and lead a team and their development as well as work collaboratively in a team
  • Creative thinker and innovator
  • Ability to meet strict and demanding deadlines
  • Live and represent the Red Bull Brand
  • Travel 0-10%
  • Permanent

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

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