North America Brand Marketing Manager, Women’s Fitness

September 23, 2022
Los Angeles, CA
Job Type



+ Bachelors degree in Marketing, Business, Communications or a closely related field, or equivalent combination of education and experience and training

+ 6+ years of experience in consumer marketing or related experience in retail marketing and/or digital brand marketing.

+ Demonstrated genuine passion and deep understanding of Fitness, Fitness culture, fashion, trends and growing the sport across underserved communities.

+ Consumer first brand builder with both brand and product marketing expertise

+ Strong written and verbal communication skills.

+ Experience working within teams and a team-first mentality.

+ Ability to lead initiatives and project teams.

+ Ability to balance creativity with organization in a fast moving, ambiguous environment.

+ Strong attention to detail.

+ Digital experience, retail, account and marketplace experience.

+ Ability to influence decision makers.

+ E-commerce, retail, and fitness industry experience.

Leadership Competencies:

+ Grow Yourself. You constantly push yourself to learn, expand and grow through a curious and infinite attitude.

+ Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

+ Acts with Courage. You take informed risks and showcase an ambitious, creative and innovative attitude.

+ Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

+ Fosters Effective Teamwork. You are a driver of collaboration with a process oriented attitude and finding ways to drive efficient work.

+ Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

+ Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

+ Thinks Strategically. You envision a future that doesn't exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.

+ Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.

ENTRYLEADER: Be Empowered to Grow within Nike and Create the Future

NIKE, Inc.'s Brand Marketing team is the soul of the Nike Brand. We are storytellers of innovation and inspiration through brand strategy and consumer engagement. We leverage channels ranging from Nike retail stores to emerging social media platforms! Our marketing teams connect the science and art of Nike innovation to the hearts and minds of athletes around the world.

The North America Brand Management Team (across Womens/Mens/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.


We are looking for a Brand Manager for Future Fitness to join our North America Brand Marketing organization. Based in Los Angeles, you will help create the future of sport with a specific focus on our women consumer in North America.

As a member of our North America Women's Performance team, the Future Fitness Brand Manager will play a key role in the creation and planning of fitness-specific brand plans and driving cross-functional team success within the North America marketing team. Reporting directly to the Brand Director of Women's Sport Performance - Fitness, this role will deliver brand plans that grow the business while creating deeper, lasting relationships with women (and all) athletes*!

You should be curious, solution-oriented, collaborative, and passionate about the brand and women consumer, with a growth mindset and positive can-do attitude. They need to be a strong verbal and written communicator, comfortable handling ambiguity, think strategically, have a consumer-first approach, and a comprehensive understanding of the fitness landscape.

The candidate should have a comprehensive grasp of the Fitness landscape along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. They should be a consumer centric digital first brand marketer with experience building omni-channel brands in the fitness industry.


If this is you, you will work closely with the North America Future Fitness Brand Director and Brand Specialist to collaborate with functional partners around the globe, geography, and key cities to drive category and seasonal initiatives. You will create full-funnel marketing campaigns, become a guide in consumer segmentation and product, develop online-to-offline consumer journeys, and write strategic briefs to drive the brand and business.

Key responsibilities:

+ Be the voice of the woman fitness consumer, an expert in the fitness competitive landscape.

+ Be tasked with bringing our women's fitness brand strategy and omni-channel seasonal brand plans to life in North America.

+ Partner with the Brand Director to support the Future Fitness brand concept, creative development, marketing briefs, strategic tools and marketing plans to fuel the brand from Seasonal Kick-off (SKO) to Launch Readiness and Precap

+ Support the end-to-end process to gain insight from consumers including fitness and cultural trends.

+ Fuel digital first, seasonal brand and product marketing strategies from brief to execution. Continually create new consumer experiences that accelerate brand and business

+ Manage collaboration with key partners throughout the consumer code process and operate within a highly matrixed organization.

+ Pioneer new ways of working with geographies, global, and cross functional teams.

+ Partner closely with city teams (LA, NYC, Chicago) to identify influencers and on market trends

+ Liaison for Merchandising, Finance, Consumer Planning, and Supply Management to incorporate commercial plans into seasonal strategies to achieve business objectives.

+ Manage campaign progress measurement and recaps.


As the North America Women's Future Fitness Brand Manager, you will report operationally to the Future Fitness Brand Director. You will work on a team of Brand Directors, Managers, and Specialists to build and implement marketing plans. You will collaborate with the other consumer constructs (Men's & Kid's) and cross-functional partners including Consumer Direct Marketing, Creative Studio, Integrated Media, PR & Communications, Catalyst Brand Marketing, Sports Marketing, Sales & Merchandising, Planning, Operations, Agency and Production partners.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.

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