VP of Growth Marketing

Published
August 13, 2019
Location
Los Angeles, CA
Job Type

Description

We are seeking a creative, high performing and analytical talent who has a passion for growth marketing and will keep the brand top of mind.  Reporting to the General Manager, the VP, Growth Marketing will be a hands-on, data driven marketer who can optimize current marketing initiatives and explore greenfield opportunities to grow the business.

Responsibilities:

  • Own end-to-end acquisition strategy and implementation across multiple channels
  • Monitor subscriber behavior - acquisition, retention and viewing - to identify trends and uncover insights that help drive subscriber growth and shape marketing strategy
  • Drive acquisition product strategy and roadmap; work with cross-functional partners to prioritize initiatives based on expected impact and effort.
  • Lead funnel optimization efforts in tandem with product and analytics. Design experiments to uncover and verify incrementality
  • Define customer segmentation strategy to enable efficient customer acquisition across responsible channels. Create hypothesis prioritization and building experimentation roadmaps with and for programmatic buying partners
  • Efficiently deploy acquisition budget to hit aggressive budget targets
  • Collaborate with cross-functional team members (e.g. research, consumer insights, content) to align efforts and enhance group performance
  • Work with Distribution Partners to drive content and service promotions
  • Partner with internal teams to promote the service on O&O properties

Basic Qualifications

  • Bachelor’s Degree in marketing, finance, engineering or related field preferred, or equivalent combination of experience and education
  • Minimum 8 years growth marketing experience in high-growth companies
  • Demonstrated track record in growth experimentation and funnel optimization
  • Direct-response, performance marketing, and paid advertising background
  • Expert in one or more of the following acquisition channels: Display, Social, SEO/SEM, mobile, and video
  • Experienced with lifecycle marketing with specific focus on driving conversion from signup to paid
  • Cross-functional leadership experience, working with marketing, product, engineering, analytics, creative and finance to drive performance
  • Experience owning and managing a budget, creating forecasts and models for program performance and cost
  • Highly analytical with experience pulling data, building reports and analyzing large sets of data
  • Strong oral and written communication skills
  • Poised under pressure and comfortable influencing colleagues and senior leadership even if they are not "equal" in title / status.  Strong verbal communicator; thoughtful, clear writer
  • Demonstrated passion for and knowledge of tv and/or film content
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