VP of Sales

November 22, 2020
Burbank, CA
Job Type



  • Manages local Account Executives with goal of meeting/exceeding station revenue, prospecting and new business targets.
  • Oversees advertising sales activities in assigned market; is accountable for achieving/ exceeding targeted advertising sales revenues for the market and for controlling sales expenses.
  • Drives results through others, manages team performance and holds team accountable against business metrics.
  • Translates market and station business strategies into specific actions to generate sales and revenue.
  • Directs sales activities and processes that generate new business and deepen existing relationships.
  • Sets sales goals and guides subsequent goal-setting processes.
  • Prepares budgets and revenue forecasts.
  • Obtains, allocates and adjusts operations resources to achieve sales and service goals.
  • Oversees management of available advertising inventory to drive most profitable sales.
  • Meets with key accounts.
  • Recruits, hires and ensures ongoing training and development of Account Executives.
  • Goes on sales calls and conducts in-field coaching to develop Account Executives.
  • May review and adjust sales territories, product mix targets and assigned call lists.
  • May direct other functions such as marketing, advertising, production, traffic and sales operations.
  • Strong focus on face-to-face sales calls with Account Executives and qualified prospects.
  • Creating sales opportunities, packages and sales promotions to your team and to the larger LA team.
  • Coaching and on-boarding new Account Executives as well as on-going recruitment.


  • Strong understanding of broadcasting, marketing, promotion, and collection standards
  • Proven ability to grow new business and find new revenue opportunities
  • Excellent leadership and coaching ability; can successfully coach others in sales practices
  • Deep understanding of local markets, customers, and competitors in order to target needs and drive sales
  • Can create productive, long-term customer relationships.
  • Adept as entrepreneurial self-starter
  • Excellent ability to organize, prioritize, and multi task
  • Can push self and others to achieve and excel in a fast-paced dynamic environment
  • Excellent business and people decision-making skills
  • Can model positive energy and handle stress in the face of challenges, deadlines and financial pressures
  • Flexibility and creativity
  • Excellent communication and influencing skills across multiple groups
  • Excellent interpersonal skills and collaboration with others

Work Experience

  • 3+ years’ experience as an Account Executive or Sales Manager in media industry with proven track record of success


  • 4-year college degree preferred
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