Matthew Zidell

Marketing Researcher with Adobe CC Skills
  • Glendale, 1830 N Verdugo Rd
  • September 15, 2018

I have extensive experience creating marketing campaigns for clients and analyzing their effectiveness through statistical analysis.  With a combination of statistics and strategy I am able to create marketing campaigns that achieve the client's goals and provide them with invaluable data.  With my skills in the Adobe CC, I am also able to generate content for clients for various marketing purposes.

E-mail
mattzidell@gmail.com
Phone Number
8189269826

Education

Digital Media Arts Certificate @ Otis College of Art and Design
Mar 2018 — Current
Extension Program
Bachelor of Science @ University of Oregon
Sep 2013 — Jun 2016
Economics, Econometrics, Statistics

Experience

Business Analyst @ Launch Consulting Group
Mar 2017 — Feb 2018
• Assist in the creation and maintenance of financial reports for Microsoft for CDS (Consumer Devices and Services) Group
• Work with client to provide analytics and reporting as well as continue development of new and enhanced reports when requested
• Develop dashboards that provide CDS performance for specific fiscal year and area selections
• Relevant analytics tools used: Excel (VBA), Power BI, MDX, MS SQL Server
Associate Analyst @ Blackwood Seven
Sep 2016 — Mar 2017
• Analyze and quantify the effectiveness of marketing campaigns for clients by applying predictive regression analytics to optimize brand strategies in conjunction with data research to understand and measure the impact of advertisements across various platforms
• Meet with clients to communicate research in order to better understand their goals and provide feedback
• Relevant analytics tools used: SQL, Tableau, Excel, R
Research Analyst Intern @ Adult Swim Network
Jun 2016 — Sep 2016
• Assist in the operations and analysis of the various programs produced by the Adult Swim Network, including original television content and live stream broadcasts, and several other forms of original content published on Adult Swim’s website and social media accounts
• Generate weekly reports on viewership, social media engagement and television program performance
• Perform independent statistical research to determine relationship between site viewership and television performance

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