Marketing & Business Development Manager – The Shops at Montebello

Pacific Retail Capital Partners
Published
October 14, 2021
Location
Montebello, CA
Job Type

Description

Pacific Retail Capital Partners is a fully-integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio. Our broad-based talent is versed in multiple disciplines from investment and development, which enables the company to quickly assess market opportunities, to management, marketing and leasing which allows them to effectively control costs and maintain the quality of its properties. This position is based in Montebello, CA but our company operates nationally with a particular emphasis on large regional malls.

Marketing & Business Development Manager – The Shops at Montebello

The Marketing & Business Development Manager is responsible for developing and implementing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are, Marketing for Leasing, Marketing for Sales and Marketing for Business Development.

Principal Accountabilities:

Provide Superior Client Service

  • Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
  • Ensure the properties’ annual marketing plan is directed at achieving owner’s objectives; focused on leasing, sales and revenue; utilizing the resources and tools available
  • Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
  • Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete, and accurate
  • Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendors
  • Review monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trends

Leadership, Motivation and Development

  • Manage Marketing & Business Development Coordinator and define, track, and achieve measurable goals established during budget strategy and strategic planning sessions

Marketing Strategy Implementation

  • Have a thorough knowledge of the area market including all competitive properties, area and customer demographics and available media
  • Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplace
  • Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
  • Develop a strategic public relations and media plan
  • Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts

Advertising and Sales Promotions

  • Strategically plans and executes center advertising and sales promotions
  • Oversees media buys with various media outlets to determine placement and content
  • Oversees reports/analytics for reviews of sales promotion programs
  • Write copy, proofs materials and distributes as necessary
  • Recruit merchants to participate in planned center programs
  • Oversees advertising and sales promotions of competitive centers, apprises management, and keep files up to date
  • Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers

Tenant and Community Relations

  • Develops and cultivates relationships with store managers to maximize foot traffic, sales and exposure
  • Develops and implements opportunities for Tenant cross promotions to improve sales
  • Develops and maintains relationships with community groups

Communications

  • In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the company
  • Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, barricade, static in-center sign programs
  • Prepares Business Development section of AMR for ownership
  • Oversees Marketing AMR.
  • Manages outreach to community partners in support of programs in place including but not limited to hotel, office, school, nonprofit programs

Special Events

  • Plans and implements all center events
  • Serves as primary contact for all event operations
  • Manages events’ operations with participating departments & vendors
  • Monitors event expenses
  • Reviews event logistics and performance
  • Researches and recommends appropriate events for center participation and sponsorship
  • Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year

Digital: Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge

  • Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant
  • Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics on a regular basis strategically increasing results and impact to the Center
  • Collaboratively works with retail tenants to program and implement all social media content that effectively promotes the center and its brand, retailers, events - with a consistent voice and professional presentation consistent with a first-class shopping center
  • Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers

Visual Merchandising Coordination

  • Oversees and manages installation and de-installation of signs and merchandise in vacant storefronts as needed
  • Orders visual display items, within budget guidelines
  • Manages preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, creates calendar of tasks, and monitors budgeted expenses
  • Oversees, manages, and schedules installation and takedown of seasonal décor as needed

Business Development

  • Responsible for Business Development revenue
  • Source local, regional, and national clients for advertising and sponsorship opportunities
  • Develop Business Development collateral
  • Provide custom decks and renderings to potential clients
  • Update research materials with latest demographic information
  • Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with center team
  • Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs

Competencies:

Communication, Teamwork, Organization, Customer Service, Adaptability, Results Driven, Problem Solving, Time Management, Initiative, Technology

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